From 4 Meetings a Week to 4 Meetings in an Hour

Dialer:

Trellus

Role

Co-Founder

Location:

Cape Town, SA

Company:

Blitsy

Joshua is Co-Founder and CEO of Blitsy. 

Blitsy builds AI agents for M&A underwriters, automating financial document extraction, target-to-model mapping, and consolidation so QoE reports go from 4 weeks to 3 days.

Cold Call Apprehension

Replaced With Method

Outbound Math

Rebalanced Toward Calls

Peer Accountability

Beats Solo Avoidance

See What CallBlitz Can Do For You

"It was very uncertain and I felt like I didn't know what to do. I didn't know how to track my data. Felt lost. I knew it was a skill I just needed to work on."

Joshua Burgin

Challenge: Founder Doing His Own Outbound With No Tracking and No Confidence

Joshua was running Blitsy, building AI agents for M&A underwriters, and he was the one picking up the phone. He had a strong finance background and a clear ICP, but the dialing itself was breaking down. He was not tracking his data well. He was not sure his pitch was landing. The volume he needed to validate the motion was not happening because every dial felt heavier than the last.

The hesitation stretched into the buying decision too. Cash was tight. Running a young company means every subscription competes with payroll, infrastructure, and runway. CallBlitz looked like a stretch on paper. Then he ran the math the way a finance founder runs the math: one closed account would pay it back many times over. He called it a "no-brainer" and joined.


Challenge 1

Founder running outbound for his own company with no peer environment and no real-time feedback

Challenge 2

Inconsistent data tracking, making it impossible to diagnose what was actually broken in the motion

Challenge 3

Cash flow pressure that made every membership a hesitation, delaying the investments that would have paid back fastest   


Solution: A Room With Gamified Dials, and Peers Who Share Lists

Once Joshua was inside, the structure of the community filled the gaps solo dialing left wide open. Daily challenges, social accountability via public LinkedIn posts, and financial incentives kept the dial volume up even on the days motivation was thin. The Dial Hard Challenge gave him a 90-day commitment to anchor to, and he started posting his daily goals and results publicly through it.

The coaching layer was where the real work happened. Live feedback on cold calls, the kind of in-the-moment critique that does not exist on a recording or in a weekly one-on-one, came from the room every dial block. The hours stretched into weekends. When most communities go quiet on Saturday and Sunday, CallBlitz kept coaching. For a founder with no margin for slow weeks, that mattered.

The community provided:

  • Live cold calling rooms with in-the-moment coaching and unbiased feedback on every dial

  • Gamified daily challenges, LinkedIn-posted accountability, and cash incentives that kept dial volume consistent

  • Weekend coaching sessions, rare in any sales community, critical for founders who cannot afford to slow down

  • The Buckets framework and objection-handling library that turned dialing into a system instead of a guess

  • Peer generosity, including the moment another member built and scored a target company list for him during a tight cash period


    That last one is the part that surprised him most. Frameworks and feedback he expected. A peer pulling a list together and scoring it for him during a difficult financial stretch is not on any course platform. That is a room of operators rooting for each other, not a software feature.


Feature 1

Live coaching and feedback on cold calls, including weekends, that fixes filler and pitch errors mid-block 

Feature 2

Gamified completions, social accountability, and financial incentives that hold dial volume steady through founder fatigue

Feature 3

A peer community that shares lead lists, scoring methodology, and direct help under cash pressure


Results: From 4 Meetings a Week to 4 Meetings in an Hour

Before joining CallBlitz, Joshua was averaging four meetings a week through his existing outreach mix. After applying the CallBlitz frameworks and dialing inside the room, he booked four meetings in a single hour. Same founder. Same product. Different room.

The compounding effect was bigger than the single-hour spike. Joshua framed the membership as the kind of investment that pays back twice: the skills generate pipeline and revenue for the business he is running, and the same skills make a person hireable into any sales role. Either path recoups the cost many times over. For a founder dialing his own outbound while building Blitsy toward $10M ARR, that math compounds every week he stays in the room.


Result 1

Booked 4 meetings in a single hour of dialing, up from 4 meetings per week through previous outreach methods 

Result 2

Built a tracked, repeatable cold calling motion using the CallBlitz frameworks instead of guessing at what worked

Result 3

Joined the Dial Hard Challenge and posted public daily goals and results, locking in the dial volume needed to validate Blitsy's outbound motion

"Previously I was getting maybe an average of four meetings a week. But then when I started calling, I booked four meetings within an hour."

Joshua Burgin

CallBlitz is an online community & virtual sales floor focused on real-time coaching and accountability.

Sign up to get free cold calling tips

Copyright 2025 CALLBLITZ. All Rights Reserved.

CallBlitz is an online community & virtual sales floor focused on real-time coaching and accountability.

Sign up to get free cold calling tips

Copyright 2025 CALLBLITZ. All Rights Reserved.

CallBlitz is an online community & virtual sales floor focused on real-time coaching and accountability.

Sign up to get free cold calling tips

Copyright 2025 CALLBLITZ. All Rights Reserved.